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03-06-2016, 05:35 AM
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#1
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Site Team
Join Date: Dec 2012
Posts: 1,986
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Shakeup
I've been waiting to see if this would break but it seems to be pretty quiet so far.
I have heard that that there has been a big shakeup at Redwood and Croosroads in upper management to the tune of 12-15 people in different departments.
Anyone else run across anything ? Chris, have you heard anything in the grapevine ?
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Vaughan & Tracy 2013 RW 36RL, 2013 F350 DRW CC, 2016 Focus. MorRyde IS, MorRyde pinbox, disc brakes, Comfort Ride Hitch. "Life is to be embraced, Grab it with both arms ! "
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03-06-2016, 05:30 PM
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#2
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Site Team
Join Date: Jan 2012
Posts: 5,407
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New management brings new ideas and processes which might not be a bad thing. From the outside looking in, I don't think the last 2 years has been much of a growth period for Redwood.
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SOB "The RV Wiseguy"
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03-06-2016, 05:33 PM
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#3
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Senior Member
Join Date: Jan 2014
Posts: 747
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Vaughan, checking through a few of my sources. Will let you know if anything surfaces.
Chris
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03-06-2016, 05:40 PM
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#4
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Senior Member
Join Date: Feb 2013
Posts: 7,101
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Quote:
Originally Posted by Dave&Ginny
New management brings new ideas and processes which might not be a bad thing. From the outside looking in, I don't think the last 2 years has been much of a growth period for Redwood.
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Serious? Coming out with Sequoia and nearly doubling the number of floorplans offered in Redwood than in 2013 isn't much of a growth? From the surface I think they may have tried to grow too fast.
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Brad & Dory - Lone Tree, CO
CURRENT - 2013 Itasca Meridian 42E/2013 Wrangler 4dr Sahara
SOLD - 2014 Redwood 36RL/2014 F350 DRW
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03-06-2016, 06:22 PM
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#5
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Site Team
Join Date: Jan 2012
Posts: 5,407
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I meant growing in market share. The competition seems to have taking more of the market. I don't believe the past 2 years have been good years for Redwood.
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SOB "The RV Wiseguy"
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03-06-2016, 07:51 PM
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#6
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Senior Member
Join Date: Feb 2013
Posts: 7,101
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Guess I don't see what competition you are referring to. I don't see any other brand leaping out there grabbing the market for luxury 5ers over Redwood. Certainly not Landmark, although they made a gallant try, and Lifestyle never made a stain in the carpet.
If anything, I think the general market for luxury 5ers is shrinking overall. For the price point, there is sure a ton activity on the toy hauler side. Maybe us gray haired baby boomers aren't as dormat as they thought, and instead of triple towing our toys we are looking more seriously at the toy haulers now that they have gained a little luxury of their own. Not a single luxury 5er at the Denver show, but nearly 40% on display were toy haulers of every make and type including TT, 5er, even MH. They were the most popular there and the hardest to even fight the crowds to get in to see. I find myself surrounded by them at the campsites nowadays.
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Brad & Dory - Lone Tree, CO
CURRENT - 2013 Itasca Meridian 42E/2013 Wrangler 4dr Sahara
SOLD - 2014 Redwood 36RL/2014 F350 DRW
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03-06-2016, 08:07 PM
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#7
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Member
Join Date: May 2013
Posts: 54
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Quote:
Originally Posted by piper guy
I've been waiting to see if this would break but it seems to be pretty quiet so far.
I have heard that that there has been a big shakeup at Redwood and Croosroads in upper management to the tune of 12-15 people in different departments.
Anyone else run across anything ? Chris, have you heard anything in the grapevine ?
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Is this what you were referring to?
Elkhart's Thor Industries makes personnel moves - Elkhart Truth
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03-06-2016, 10:02 PM
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#8
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Site Team
Join Date: Dec 2012
Posts: 1,986
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Kind of - from what I'm hearing through a couple of contacts, Ryan Juday, the new Crossroads President pretty much cleaned house. 12-15 upper level people including Jim Lazzarino and some production people are gone. Also some on the Sales side.
__________________
Vaughan & Tracy 2013 RW 36RL, 2013 F350 DRW CC, 2016 Focus. MorRyde IS, MorRyde pinbox, disc brakes, Comfort Ride Hitch. "Life is to be embraced, Grab it with both arms ! "
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03-06-2016, 10:18 PM
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#9
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Senior Member
Join Date: Jul 2013
Posts: 2,054
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Change is sometime good, sometimes bad - time is the measure
We looked HARD at Toy haulers, but have always thought they were aimed at a different demographic and too utilitarian / 'rough' even redwoods when they were building way back in the 13's !
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Ours: '11 Monaco Diplomat 43DFT followed closely by '14 Jeep 4 dr Wrangler.
Hers: '13 Explorer Sport - AWD 365hp twin turbo scooter!
Previous: '13 Ford F350 CC Platinum and '13 38GK
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03-07-2016, 12:09 AM
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#10
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Site Team
Join Date: Apr 2012
Posts: 697
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Quote:
Originally Posted by piper guy
Kind of - from what I'm hearing through a couple of contacts, Ryan Juday, the new Crossroads President pretty much cleaned house. 12-15 upper level people including Jim Lazzarino and some production people are gone. Also some on the Sales side.
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Wonder what he is trying to fix? Didn't think it was broken? If it ain't broke don't fix it?? Seems like they just change management about every two years whether it needs or not.!!!!
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2013 Redwood 34SK, 2017 F350 Dually
Grain Valley, Mo
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03-07-2016, 01:59 AM
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#11
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Senior Member
Join Date: May 2012
Posts: 216
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Depending on who you talk to and what/where you read, the RV market in general is shrinking - sales are down, especially on the high end units. On the flip side, the entry level and mid-level travel trailers and medium size 5th wheels are selling in higher numbers than years past. Some credit this due to financial markets, housing markets and new home construction as developments are cramming homes so close together now that you cannot park an RV or boat at your residence anymore. Not to mention the price of a new 2016 1 ton fully loaded has an MSRP of over $80k. It is getting hard to justify (in full retail numbers) $80k for a 1 ton truck and $135k for a high end luxury fifth wheel. Depreciation has really hit the RV market with a strong vengeance over the past few years which makes ownership that much less appealing. I am only in my mid 30's and not sure how much longer I will stay in the RV world - not because I dont love the lifestyle, but financially it is starting to make less sense. That all being said, it seems that last year and this year there have been many "shake ups" within the manufacturers. Time will tell when/where it will stop....
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2014 Ram 3500HD Longhorn
2013 Redwood 36RL
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03-07-2016, 01:16 PM
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#12
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Senior Member
Join Date: Feb 2013
Posts: 1,855
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Quote:
Originally Posted by Enroute
not because I dont love the lifestyle, but financially it is starting to make less sense.
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Excellent point.
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2012 F350 KR CC DRW w/ some stuff
2013 36FL
Cindy and Tom, Toby and Kasey (our Berner and Newfie)
Oh...I forgot the five kids.
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03-09-2016, 05:19 AM
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#13
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Senior Member
Join Date: Apr 2015
Posts: 111
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Truly owning an RV is not for the weak of heart when it comes time to trade. I continually am amazed that the industry has allowed the dealers to inject their authority in saying that a high end 5th wheel looses 50% of its value the first year. I look at ours and can't believe anyone could say this unit has lost half of its value. This is just ridiculous. As I recently told a sales rep, I have never minded a dealer making a reasonable profit, but looking at what they put a one year unit back on the market for looking to make $20k+ this is not acceptable. So, if you buy one plan on keeping it for a long time or lose your shirt.
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03-09-2016, 03:11 PM
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#14
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Senior Member
Join Date: Feb 2013
Posts: 1,444
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I agree, and do plan on keeping mine for a very long time. I will get what weak issues I find with it corrected and hopefully have a quality unit.
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Rick and Mindy
Retired
2013 Redwood 31SL, 2011 Ford F350 SRW, 6.7, Crew Cab with Firestone Bags, Titan Disc Brakes
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03-13-2016, 06:35 PM
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#16
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Senior Member
Join Date: Feb 2013
Posts: 7,101
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Good to see he is getting along - Boats would be a fun industry.
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Brad & Dory - Lone Tree, CO
CURRENT - 2013 Itasca Meridian 42E/2013 Wrangler 4dr Sahara
SOLD - 2014 Redwood 36RL/2014 F350 DRW
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04-02-2016, 11:13 AM
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#17
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Senior Member
Join Date: Nov 2013
Posts: 302
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Augusta Luxe and DVR Mobile Suites both have the best insulation and Morryde IS Suspension although you pay more for them than the Redwoods. Not ready to make that investment yet, for now the Redwood is home.
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2012 Ford F450 Lariat, 2013 Redwood 36FB
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