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Old 03-06-2016, 04:35 AM   #1
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Shakeup

I've been waiting to see if this would break but it seems to be pretty quiet so far.

I have heard that that there has been a big shakeup at Redwood and Croosroads in upper management to the tune of 12-15 people in different departments.

Anyone else run across anything ? Chris, have you heard anything in the grapevine ?
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Old 03-06-2016, 04:30 PM   #2
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New management brings new ideas and processes which might not be a bad thing. From the outside looking in, I don't think the last 2 years has been much of a growth period for Redwood.
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Old 03-06-2016, 04:33 PM   #3
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Vaughan, checking through a few of my sources. Will let you know if anything surfaces.

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Old 03-06-2016, 04:40 PM   #4
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New management brings new ideas and processes which might not be a bad thing. From the outside looking in, I don't think the last 2 years has been much of a growth period for Redwood.
Serious? Coming out with Sequoia and nearly doubling the number of floorplans offered in Redwood than in 2013 isn't much of a growth? From the surface I think they may have tried to grow too fast.
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Old 03-06-2016, 05:22 PM   #5
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I meant growing in market share. The competition seems to have taking more of the market. I don't believe the past 2 years have been good years for Redwood.
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Old 03-06-2016, 06:51 PM   #6
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Guess I don't see what competition you are referring to. I don't see any other brand leaping out there grabbing the market for luxury 5ers over Redwood. Certainly not Landmark, although they made a gallant try, and Lifestyle never made a stain in the carpet.

If anything, I think the general market for luxury 5ers is shrinking overall. For the price point, there is sure a ton activity on the toy hauler side. Maybe us gray haired baby boomers aren't as dormat as they thought, and instead of triple towing our toys we are looking more seriously at the toy haulers now that they have gained a little luxury of their own. Not a single luxury 5er at the Denver show, but nearly 40% on display were toy haulers of every make and type including TT, 5er, even MH. They were the most popular there and the hardest to even fight the crowds to get in to see. I find myself surrounded by them at the campsites nowadays.
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Old 03-06-2016, 07:07 PM   #7
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Originally Posted by piper guy View Post
I've been waiting to see if this would break but it seems to be pretty quiet so far.

I have heard that that there has been a big shakeup at Redwood and Croosroads in upper management to the tune of 12-15 people in different departments.

Anyone else run across anything ? Chris, have you heard anything in the grapevine ?


Is this what you were referring to?
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Old 03-06-2016, 09:02 PM   #8
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Kind of - from what I'm hearing through a couple of contacts, Ryan Juday, the new Crossroads President pretty much cleaned house. 12-15 upper level people including Jim Lazzarino and some production people are gone. Also some on the Sales side.
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Old 03-06-2016, 09:18 PM   #9
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Change is sometime good, sometimes bad - time is the measure

We looked HARD at Toy haulers, but have always thought they were aimed at a different demographic and too utilitarian / 'rough' even redwoods when they were building way back in the 13's !
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Old 03-06-2016, 11:09 PM   #10
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Kind of - from what I'm hearing through a couple of contacts, Ryan Juday, the new Crossroads President pretty much cleaned house. 12-15 upper level people including Jim Lazzarino and some production people are gone. Also some on the Sales side.
Wonder what he is trying to fix? Didn't think it was broken? If it ain't broke don't fix it?? Seems like they just change management about every two years whether it needs or not.!!!!
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