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Old 01-05-2015, 07:12 PM   #1
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Heartland RV aquires DVR

I had heard rumors that this was coming and now it's being announced.......Heartland acquired DVR.and Cruiser. DVR will be under the Landmark line which I believe will put Tom over the whole ship.

I think you can plan on Landmark getting a lot more traction as they merge ideas.

http://rv-pro.com/news/heartland-tho...re-cruiser-drv
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Old 01-05-2015, 07:15 PM   #2
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(Assume you mean DRV?)


I thought Cruiser was a Crossroads?

Interesting on the DRV. I'm not sure if that is a good thing. Kind of like Redwood becoming a Crossroads. I always figured my next would be a DRV, but maybe not now.
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Old 01-05-2015, 07:21 PM   #3
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Start watching Landmark......they're going to benefit from this. Plans are already in place for the changes.
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Old 01-05-2015, 08:24 PM   #4
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Start watching Landmark......they're going to benefit from this. Plans are already in place for the changes.
X1 I think Landmark under Tom will be good competition for RW. Should make them both better?
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Old 01-05-2015, 10:01 PM   #5
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It seems more likely to me that Thor would want to merge the lesser known Redwood into the DVR line than to have competing brands. Just when I was getting serious about Redwood, too.
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Old 01-05-2015, 10:54 PM   #6
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It seems more likely to me that Thor would want to merge the lesser known Redwood into the DVR line than to have competing brands. Just when I was getting serious about Redwood, too.

Redwood is still a good product there's just some competition in the family. Remember, the end consumer wins when there's competition. Look at the trucks...now they're all good.

The way I see it is....Redwood has 2 options #1 keep building good product and learn to do it one step better than the competition or #2 roll up their carpets and go home. I believe they'll go with #1 and stay ahead of the competition.
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Old 01-05-2015, 11:19 PM   #7
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Wife and I was considering a DRV for our next home but now we will reconsider. Not happy with the service/repairs through Redwood and Redwood dealers.
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Old 01-06-2015, 12:24 AM   #8
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This purchase just shows THOR want to control the RV Industry.

THOR can learn from the purchase but the bottom line is THOR made this purchase to make more money

Guess if you cannot beat the competition, just buy them.!!!

It will be interesting to see where all the premium 5th Wheels (Redwood, DRV, Landmark and others) shake out in this deal.

Redwood launched new model lines targeted towards the weekend / vacation user then THOR buys DRV.
Sure seems like Redwood is moving down a level or two to make room for DRV.
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Old 01-06-2015, 12:42 AM   #9
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This should really shake things up over on RV Net, per most of them there's only two good RVs, DRV and Artic Fox. Now they'll only have one.

Maybe this will give me more leverage to get my Mor/ryde IS installed prior delivery.
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Old 01-06-2015, 12:46 AM   #10
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This should really shake things up over on RV Net, per most of them there's only two good RVs, DRV and Artic Fox. Now they'll only have one.


This will shake things up, not sure for the better or worse
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